35
huda beauty eyeshadow palette
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.60avg listing price — sweet spot $15–$100
Price range
Great$7.72–$119.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,493.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 96K searches