46
hourglass brush
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.60avg listing price — sweet spot $15–$100
Price range
Great$5.44–$66.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good630.46avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$527K$527K/yr · 359K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand