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52

hotel shampoo and conditioner supplies for guests

Worth a look

Shows low returns (0.5%), but soft demand (-9.6% this quarter) keeps it on the watch list.

Market size 24Growth 20Conversion 34Competition 83Returns 97Price range 82Avg price 95Brand share 54Review moat 74Quality gap 21

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$35.04

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$7.92–$109.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good539.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$97K

$97K/yr · 101K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Reviews