54
hot comb
Worth a lookShows a $2.9M/yr market, but soft demand (-19.6% this quarter) keeps it on the watch list.
Market size
Incredible$2.9M$2.9M/yr · 2.4M searches
Avg price
Great$20.70avg listing price — sweet spot $15–$100
Price range
Great$7.09–$53.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad6,047.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.6%90-day search growth — must beat 0% to launch