homecourt
Worth a lookShows a thin review moat (74 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Review moat
Incredible74.43avg incumbent reviews — the moat a new listing must climb
Avg price
Great$49.35avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay$24.59–$193.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$192K$192K/yr · 90K searches
Brand share
Bad100%top-5 brand share — brand-locked demand