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home and body co
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$36.20avg listing price — sweet spot $15–$100
Price range
Great$11.16–$74.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great269.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 83K searches
Brand share
Bad98%top-5 brand share — brand-locked demand