51
holographic nail polish
Worth a lookShows low returns (1.4%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Review moat
Bad12,346.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 756K searches
Price range
Bad$3.51–$16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand