45
himalayan salt scrub
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Price range
Great$7.23–$38.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Review moat
Bad15,238.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 20K searches