56
highlighter stick
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.08–$33.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$240K$240K/yr · 659K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,345.27avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand