55
highlighter makeup
Worth a lookShows low returns (1.2%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.20–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$670K$670K/yr · 2.3M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Review moat
Bad10,781.9avg incumbent reviews — the moat a new listing must climb