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highlighter brush
Skip itPrices mostly outside the sweet spot ($4.02–$7.38) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,401.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Avg price
Bad$5.38avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 148K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$4.02–$7.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier