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highlight deep wave wig
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$108.49avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good978.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$79.36–$135.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 66K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale