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Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.94–$28.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$326K$326K/yr · 532K searches
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Review moat
Okay3,190.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf