51
hero
Worth a lookShows low returns (0.4%), but soft demand (-37.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 991K searches
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$10.85–$24.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Review moat
Bad23,955.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.8%90-day search growth — must beat 0% to launch