50
hermes
Worth a lookShows a $2.4M/yr market, but prices mostly outside the sweet spot ($8.12–$3934.42) keeps it on the watch list.
Market size
Incredible$2.4M$2.4M/yr · 1.3M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good938.48avg incumbent reviews — the moat a new listing must climb
Avg price
Good$178.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.12–$3934.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price