35
hera cushion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$27.17–$79.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.36avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good736.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$42K$42K/yr · 117K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand