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henna
Launch itA $1.8M/yr market growing +57.0% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 3.8M searches
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,054.18avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Bad$6.17–$15.40cheapest to priciest tracked listing — scored on the share inside $15–$100