65
henna hair color
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.17–$56.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Market size
Good$546K$546K/yr · 874K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,086.68avg incumbent reviews — the moat a new listing must climb