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hemp lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great457.79avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Price range
Bad$4.18–$17.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 117K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand