38
heel repair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$141K$141K/yr · 93K searches
Avg price
Okay$9.77avg listing price — sweet spot $15–$100
Price range
Okay$5.09–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad26,271.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand