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heat protectant serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.16avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$7.72–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$566K$566K/yr · 354K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Review moat
Bad9,815.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand