60
heart of glass shampoo and conditioner
Worth a lookShows searches that convert (12.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.30avg listing price — sweet spot $15–$100
Price range
Incredible$17.86–$53.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great475.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Market size
Okay$230K$230K/yr · 48K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand