45
heart nail charms
Skip itSoft demand (-92.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good580.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad$7.20avg listing price — sweet spot $15–$100
Market size
Bad$42K$42K/yr · 230K searches
Growth
Bad-92.5%90-day search growth — must beat 0% to launch
Price range
Bad$3.96–$13.41cheapest to priciest tracked listing — scored on the share inside $15–$100