78
healora
Launch itA $1.2M/yr market growing +33.6% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Review moat
Incredible57.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.60avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 751K searches
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$8.73–$39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.6%90-day search growth — must beat 0% to launch