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healing ointment
Skip itA deep review moat (21,528 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Good$452K$452K/yr · 450K searches
Avg price
Good$11.96avg listing price — sweet spot $15–$100
Price range
Okay$4.93–$24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Review moat
Bad21,527.6avg incumbent reviews — the moat a new listing must climb