51
hawthorne
Worth a lookShows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$29.49avg listing price — sweet spot $15–$100
Price range
Incredible$28.63–$30.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great437.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good$306K$306K/yr · 161K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap