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hawthorne shampoo
Launch itA $3.0M/yr market growing +22.1% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.0M$3.0M/yr · 934K searches
Price range
Incredible$33.81–$71.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.02avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good579.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand