62
harrys razors for women
Launch itA $12.5M/yr market growing +20.2% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$12.5M$12.5M/yr · 4.1M searches
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$18.57avg listing price — sweet spot $15–$100
Price range
Great$8.95–$33.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,609.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand