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harrys deodorant for men
Launch itA $2.2M/yr market growing +8.1% this quarter with returns at 1.0% — clears our launch bar.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.2M$2.2M/yr · 616K searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$14.83–$37.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.10avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,118.85avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand