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harry potter nail polish
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good675.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Price range
Good$5.85–$25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 139K searches
Brand share
Bad99%top-5 brand share — brand-locked demand