40
harry potter makeup brushes
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great378.04avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.50–$36.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 124K searches