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hard water shampoo
Launch itA $1.4M/yr market growing +15.9% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.09avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 672K searches
Price range
Great$3.90–$75.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad9,874.88avg incumbent reviews — the moat a new listing must climb