61
hand soap
Launch itA $30.5M/yr market growing +7.8% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$30.5M$30.5M/yr · 22.0M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Competition
Great35%top-5 click share — an open shelf
Price range
Good$1.25–$29.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad37,597avg incumbent reviews — the moat a new listing must climb