55
hand mask
Worth a lookShows low returns (0.5%), but soft demand (-37.8% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$886K$886K/yr · 850K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.25avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$3.66–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,602.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.8%90-day search growth — must beat 0% to launch