55
hand lotion refill
Worth a lookShows low returns (0.4%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.63avg listing price — sweet spot $15–$100
Price range
Good$4.15–$38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$411K$411K/yr · 233K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,139.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch