37
halo crown
Skip itA small market ($80K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good697.31avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.07–$25.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$80K$80K/yr · 359K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch