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halloween nail polish
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.5%90-day search growth — must beat 0% to launch
Price range
Good$5.84–$24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.91avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad16,651.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 172K searches