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54

half wig

Worth a look

Shows a sweet-spot price point ($27.27 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 49Growth 74Conversion 13Competition 28Returns 83Price range 95Avg price 95Brand share 0Review moat 70Quality gap 92

Avg price

Incredible$27.27

avg listing price — sweet spot $15–$100

Price range

Incredible$22.61–$60.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Returns

Great1.6%

return rate — above 5% kills the launch gate

Growth

Good+57.9%

90-day search growth — must beat 0% to launch

Review moat

Good683.95

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$271K

$271K/yr · 927K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products