57
half lashes
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$285K$285K/yr · 520K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Price range
Okay$4.38–$19.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,044.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Signals No Dominant Brand