54
hair waver
Worth a lookShows a $2.1M/yr market, but high returns (6.6%) keeps it on the watch list.
Market size
Incredible$2.1M$2.1M/yr · 1.9M searches
Avg price
Incredible$33.99avg listing price — sweet spot $15–$100
Price range
Incredible$18.54–$69.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad13,288.33avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.6%return rate — above 5% kills the launch gate
Signals High Returns