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hair toner for brunettes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.76–$30.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.86avg listing price — sweet spot $15–$100
Market size
Good$502K$502K/yr · 911K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,890avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand