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hair styling paste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Price range
Good$8.05–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,624.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 81K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand