52
hair sponge
Worth a lookShows low returns (1.0%), but soft demand (-2.9% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good$790K$790K/yr · 752K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Price range
Okay$5.56–$19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,002.47avg incumbent reviews — the moat a new listing must climb