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hair smoothing serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$18.48avg listing price — sweet spot $15–$100
Price range
Great$7.78–$39.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$836K$836K/yr · 806K searches
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,825.81avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand