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hair smoothing cream
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Good$7.68–$27.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$389K$389K/yr · 265K searches
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,975.9avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand