51
hair putty
Worth a lookShows searches that convert (15.3% search→purchase), but soft demand (-12.2% this quarter) keeps it on the watch list.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good$12.82avg listing price — sweet spot $15–$100
Market size
Good$358K$358K/yr · 183K searches
Price range
Okay$5.08–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,882.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.2%90-day search growth — must beat 0% to launch