45
hair puff
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.65avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$8.02–$28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,387.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$200K$200K/yr · 102K searches
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand