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hair primer
Launch itA $3.5M/yr market growing +5.8% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$3.5M$3.5M/yr · 1.2M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.35avg listing price — sweet spot $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$11.29–$40.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,375.32avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand