54
hair pick
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($4.10–$15.62) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Market size
Okay$196K$196K/yr · 263K searches
Review moat
Okay2,942.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.06avg listing price — sweet spot $15–$100
Price range
Bad$4.10–$15.62cheapest to priciest tracked listing — scored on the share inside $15–$100