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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 24Conversion 58Competition 45Returns 98Price range 83Avg price 75Brand share 5Review moat 71Quality gap 68

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great$7.11–$58.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.01

avg listing price — sweet spot $15–$100

Review moat

Good649.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 73K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

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